2026
Channel / partner
Jul 6
Jul 13
Jul 20
Jul 27
Aug 3
Aug 10
Aug 17
Aug 24
Aug 31
Sep 7
Sep 14
Sep 21
Sep 28
Oct 5
Oct 12
Oct 19
Oct 26
Prospective Students$3.4M
Prospective Students
TV· 2 partners$685k
2
YouTube TV
Samba TV
YouTube TV
YouTube TV$480k
Scholarships open now$165k
Ranked in the top 50$140k
Last chance to enroll$175k
Samba TV$205k
Scholarships open now$95k
Ranked in the top 50$110k
CTV· 2 partners$735k
Hulu
2
Roku
Hulu
Roku
Hulu
Hulu$520k
Open house streaming spot$180k
Open house streaming spot$130k
Last chance to enroll$210k
Roku$215k
Open house streaming spot$95k
Last chance to enroll$120k
OOH· 3 partners$715k
3
2
Outfront$305k
Your campus, your city$160k
Apply by Oct 15$145k
Lamar$75k
Your campus, your city$75k
Clear Channel$335k
Your campus, your city$180k
Apply by Oct 15$155k
Display· 2 partners$173k
Google DV360
2
Google DV360
Google DV360$95k
Visit campus this fall$95k
The Trade Desk$78k
Visit campus this fall$78k
Social· 3 partners$635k
2
3
3
2
Meta$300k
A day in the life$85k
A day in the life$95k
One week left$120k
TikTok$235k
A day in the life$65k
A day in the life$80k
One week left$90k
Snap$100k
A day in the life$45k
One week left$55k
Search· 2 partners$175k
2
Google$140k
How to apply$140k
Bing$35k
How to apply$35k
Radio· 1 partner$125k
iHeart
iHeart
iHeart$125k
Deadlines this month$55k
Deadlines this month$70k
Experiential· 2 partners$135k
Field activation
Campus pop-up
Field activation$90k
Open house weekend$90k
Campus pop-up$45k
Open house weekend$45k
Parents & Guardians$1.5M
Parents & Guardians
TV· 3 partners$945k
YouTube TV
3
YouTube TV$385k
Tuition you can afford$130k
Ranked in the top 50$115k
Tuition you can afford$140k
Disney+$200k
Ranked in the top 50$95k
Ranked in the top 50$105k
Hulu$360k
Tuition you can afford$165k
Ranked in the top 50$195k
Radio· 2 partners$200k
iHeart
SiriusXM
2
iHeart
iHeart
iHeart$160k
Financial aid help line$45k
Financial aid help line$55k
Financial aid help line$60k
SiriusXM$40k
Financial aid help line$40k
Display· 2 partners$160k
Google DV360
2
The Trade Desk
Google DV360$72k
Visit campus this fall$72k
The Trade Desk$88k
Visit campus this fall$88k
Cinema· 2 partners$150k
NCM
Screenvision
NCM
NCM$115k
See it on the big screen$55k
See it on the big screen$60k
Screenvision$35k
See it on the big screen$35k
Alumni & Donors$491k
Alumni & Donors
Podcast· 3 partners$227k
2
Acast
SXM Media
2
Acast$94k
Alumni mentorship$28k
Give back where it started$32k
Give back where it started$34k
SXM Media$85k
Alumni mentorship$40k
Give back where it started$45k
Wondery$48k
Alumni mentorship$22k
Give back where it started$26k
Social· 2 partners$142k
Meta
Reddit
2
Meta
Meta$120k
Reunite with your class$55k
Reunite with your class$65k
Reddit$22k
Reunite with your class$22k
Search· 1 partner$42k
Google
Google$42k
How to apply$42k
Display· 1 partner$80k
Google DV360
Google DV360
Google DV360$80k
Visit campus this fall$38k
Visit campus this fall$42k
Transfer Students$731k
Transfer Students
Search· 2 partners$138k
2
Google$110k
Transfer admissions$110k
Bing$28k
Transfer admissions$28k
Social· 2 partners$234k
Meta
2
TikTok
Meta
2
Meta$148k
Transfer your credits$48k
Transfer your credits$58k
Transfer admissions$42k
TikTok$86k
Transfer your credits$38k
Transfer your credits$48k
Display· 2 partners$139k
The Trade Desk
2
Google DV360
2
The Trade Desk
The Trade Desk$94k
Transfer your credits$42k
Transfer your credits$52k
Google DV360$45k
Transfer your credits$45k
CTV· 2 partners$220k
Roku
2
Vizio
Roku
Roku$165k
Where our grads go$75k
Where our grads go$90k
Vizio$55k
Where our grads go$55k
Weekly spendPlan total: $6.1M
$239k
$371k
$497k
$447k
$368k
$365k
$402k
$402k
$402k
$427k
$455k
$430k
$455k
$396k
$256k
$143k
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